If a product is not available in retail channels optimized for a particular audience, it will not survive on the market for long.
Distribution is a subject which comes up when you decide what to sell and who to sell it to. This is the right time to find out how to reach out to particular market segments. Our experts have carried out hundreds of projects in the field of distribution. Which makes us acquainted with several sales models. We know which channels have the greatest sales potential for particular sectors and segments. We help you understand local markets and global trends that affect how a company reaches consumers with their product. We can advise you on what strategies and actions will yield lasting results.
This service comprises of four modular phases which can be deployed sequentially or independently, based on the maturity and principal needs of your business. Our recommended approach:
These four phases are designed to examine our clients existing value proposition and help in the implementation of a focused strategy that dissects, categorizes, measures, reports and ultimately improves our clients’ offering within each of the relevant channels.
When it comes to the brand and marketing communication – we might not always like that, but the customer is always right. It’s consumers that put their trust in our product or service. The role of the manufacturer, the distributor and the researcher is to discover the factors that influence the choice of a specific offer, as well as factors that lead to the choice of competing products. And the road to building success in this area is long and winding.
We can find and implement effective strategies for brand building, as well as effective channels and tools for marketing communication – from ad concepts, through increasing brand awareness, to building a sales and marketing strategy. At each stage of launching and developing a product, we are able to offer a tailor made approach and practical business advice based on solid facts.
New product development is a task taken by the company to introduce newer products in the market. Regularly there will arise a need in the business for new product development. Your existing products may be technologically outdated, you have different segments to target or you want to cannibalize an existing product
SP consultants also provide a complete plan and capability of executing the strategies across the country. For foreign investors looking for business opportunities in India or who wish to keep regular management checks over their existing operations in India, we can provide management and auditing services simultaneously.
We also provide services to regional based clients and facilitate them with appointment of Super Stockists, Manpower Sourcing, Distribution, Merchandising Material, TVC Film, TV Release, POP Designs, Outdoor Advertisement, Event and Launch meet
Get in touch with us to see how we can help your company with its strategic growth, in one year span the company able to close Rs.100 crores plus launched in 15 states and 7 south Asian countries.